What is industrial marketing?

Industrial marketing or business to business marketing
Interesting concepts. What do they mean?

Business to business activity – economical or trade relations between business firms.
B2B  marketing – those types of marketing activity which refers to business to business activities.

The industrial marketing or business to business marketing shows a few similarity and differences too when it’s compared with the “classical marketing” (business to consumers marketing).

Decision makers are influenced by subjective and objective arguments too.
Industrial marketing uses a lot of specific instruments for communication: expos and fairs, product catalogues, multimedia cd-s, outdoor advertising, business and technical magazines, product presentations.
Sales forces have an important role in business’ succes, but they must be offered support to work efficiently.
“Sales begin long time before the salesman picks up the phone”.

In the following articles we will meet: marketing objectives, 4P for business firms, technical marketing, crm marketing, industrial market research, website marketing, unusual business presents, business to business marketing agency, online business marketing and many other methods and lessons. 

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